One of the hugest advertising agencies in the world, headquarters in Tokyo, Dentsu Inc. has bought Aegis marketing group for $5 billion; the reason of the latter was the desire of Japanese ad giant to expand outside its country’s market. It is the biggest deal in Dentsu’s history; the company has even paid a 48% premium to secure the absorption. The analyst Ian Whittaker said that the price is 20 times more than expected price earnings. This deal meant that now Japan is the 2nd most active overseas buyer after the USA in 2012, the worth of deal equals more than $20 billion; the US ranks first , while all major European companies and China acquisitions were left behind.
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